Opening Activity FRIDAY December, 9 2011

What he is doing is that he is comparing physics with business by using newton's law. Like he said, the more the company is massive, the more massive is a company and the more baggage so it takes more force to move. So basically what he is saying is that it is very difficult to reposition a brand if it is something really big like we could per example Nike, Apple or Microsoft. But a company that is small like per example SuperStruct, then of course it would be much easier to start new because not a lot of people know about it.